Chicago Blackhawks
Face of the Franchise
Why We Love the Blackhawks in Black
Source: https://www.bleachernation.com/blackhawks/2025/11/22/why-we-love-the-blackhawks-in-black/
When the Blackhawks announced they were bringing back the black jerseys last week, most Blackhawks were ecstatic. The team’s online store broke its single-day sales record in the first hour the jerseys were available, and some sizes were sold out seemingly immediately.
But there are some out there who aren’t in love with the black sweaters. Some will point out that there are too many black jerseys in the NHL. Others will remind us that the Blackhawks weren’t especially good during the era in which they wore the black jerseys.
So I thought it was worth taking a moment to say something on the matter as a 45-year-old former season ticket holding lifelong Blackhawks fan.
There’s a little more to it than just “they sucked” and “everybody has a black jersey these days.”
This image, to me, is why the black has a special place in the hearts of Blackhawks fans of my… demographic(s).
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No, the Blackhawks weren’t especially good when they wore the black jerseys. In the timeframe between Chris Chelios leaving and Toews-Kane arriving, things were ugly in Chicago. But it was still hockey in Chicago. And there was a small number of folks who were still trying to make some kind of fandom out of a team that appeared for years to have no direction, no purpose and no hope.
The black jerseys had a little extra swagger to them — even when the Blackhawks sucked. And when things turned around, there was a little extra affinity for the black. Because, in 2006, it didn’t feel like every team in the NHL had a black jersey. And the Blackhawks wearing black-on-black just looked cool.
Of course, all of this now feels like an old man barking about the good ol’ days when everything was mediocre and we prayed for rain.
The Blackhawks moved on from the black alternates when they were shockingly awarded the 2009 Winter Classic, starting a nearly two-decade run in which they seemingly had to break out a “new look” every year for an outdoor game because the Blackhawks were the hottest — and best-selling — thing in the league.
We’ve become numb to the Blackhawks having an alternate because there have been so many.
And we’ve taken for granted the affinity fans have for the good ol’ days. Even if those days were bad.
It wasn’t just about Tony Amonte. You still see Eric Daze jerseys show up at games. The Nylander we complained about was Michael. And fans will still crack jokes about how we had to get excited about the ABC line because Arnason-Bell-Calder was as good as it got for Blackhawks fans.
It is 100 percent selling nostalgia.
But that’s what makes us sports fans.
We’re taken to games by parents or friends parents. We watch games on TV. And we fall in love with the game. And, when we get older, we long for the days when we were younger and those guys were skating around, even if they were terrible and the team couldn’t stop a nose bleed.
It’s the Blackhawks’ Centennial season. The Blackhawks brought back the black — by popular demand. Yes, they’re selling us nostalgia. That’s kinda what it’s all about.
Source: https://www.bleachernation.com/blackhawks/2025/11/22/why-we-love-the-blackhawks-in-black/
