He's more deserving than Flacco... And they're going to give him what he asks for, even if it ends up being to their disadvantage like it has been so far with Flacco. Aaron Rodgers is probably the best quarterback in the league, but not only that, he has become the big thing. He has turned into a fan favorite not just in Green Bay, but all over his country. With his increased popularity with the "Discount Double Check" and stuff like that, I feel like his value has increased. That might sound insane, but that's what sells tickets, jerseys, etc.