Data Dump: Seattle Kraken goal scoring over 2024-25

[Seattle Kraken]

Data Dump: Seattle Kraken goal scoring over 2024-25

As we approach the dog days of the NHL offseason, I wanted to take a deep dive into the Seattle Kraken’s scoring to identify some areas of opportunity for improvement. Specifically, I want to look at the key drivers of scoring — things like volume, quality, and special teams — to see how the Kraken compare across the league.

Establishing a baseline​

The Kraken ranked 16th in average goals scored per game last season with 2.99. They also had the fourth-highest improvement in goal scoring from the previous year, adding +0.38 goals per game compared to 2023–24. While there’s still room to improve, the situation might not be as grim as you would have expected for a team that finished 27th in the league in standings points.

Goals by situation​

Let’s take a look at how the Kraken scored across different scenarios over the last four seasons.

The data shows substantial season-over-season improvement in even-strength goals, with a smaller uptick specifically at 5-on-5, though there was a decline in power-play goals per game. But how do these categories stack up across the league?

The charts show that the Kraken were middle of the pack at even strength, ranking 15th in the league for even-strength goals per game and 13th at 5-on-5. An optimist could point to a healthy season from Vince Dunn and Jordan Eberle, plus steps forward from Matty Beniers and Shane Wright, as reasons to expect even-strength scoring to improve. That might happen, but for the sake of caution, let’s assume those numbers stay flat. That leaves the power play as a clear area of opportunity.

Kraken power play performance​

The Kraken averaged 0.52 power-play goals per game during the 2024–25 season. That number depends on two things: how often the team gets on the power play (opportunities), and how well they execute once they get the manpower advantage (power play percentage).

Seattle averaged 2.76 power-play opportunities per game, ranking 14th in the league. On the execution side, their 18.9 percent power-play conversion rate was 23rd, well below league average.

Last season’s 18.9 percent power-play rate was on the lower end, but it’s worth noting that Jordan Eberle missed half the season and Vince Dunn missed 20 games. Kraken fans may reasonably expect some bounce-back in 2025-26 if the power-play units stay relatively healthy. There’s also speculation that newly acquired Mason Marchment could slot into a power-play unit and provide a complementary skillset.

All-situations shot volume​

Zooming back out to broader scoring trends, let’s look at shot volume across all situations.

As the chart indicates, the Kraken ranked 25th in the league in all-situations shots on goal per game. Notably, two playoff teams, the St. Louis Blues and Montreal Canadiens, had even fewer shots per game. But to really assess the impact of volume, we need to dig into shot quality.

Using data from NaturalStatTrick.com, the Kraken ranked second-lowest in high-danger shots on goal per game. Only the San Jose Sharks, the worst team in the league, had fewer.

Generating more chances from the “inside” — the high-danger areas — has been a recurring message for a few seasons now. It came up during Jason Botterill’s introductory press conference and was echoed by Lane Lambert in recent interviews.

It’s easy to say, “The team needs more high-danger shots,” and yes, a coaching staff can implement systems to create more of those looks. But personnel still matters. Enter Mason Marchment.

The Kraken acquired Marchment early in the offseason to help create that inside threat and bring a little edge in front of the net. While he wasn’t acquired as a direct replacement for Oliver Bjorkstrand, he could effectively fill that role from a production standpoint — both have scored around 20 goals in each of the last two seasons. Marchment’s net-front presence stands out in shot density charts when compared to Bjorkstrand.

Will Marchment’s gritty, crease-crashing style from Dallas translate to Seattle? We’ll see. But if the Kraken are trying to better establish themselves around the net, adding someone comfortable in that space is a smart move.

Outlook for 2025–26​

Saying the Kraken need to score more goals is an obvious diagnosis. Could they use more scoring? Absolutely — but so could 20 other teams.

On paper, the team didn’t do enough to guarantee a big scoring boost, but they likely did enough to maintain what they had. Without the addition of a high-end scorer, expecting a massive jump in power-play efficiency might be unrealistic. However, natural growth from younger players could result in subtle but important improvements.

As we get closer to opening night, I’ll publish my annual per-player goal forecast. From a personnel standpoint, just staying healthy could be one of the biggest boosts for the team next season. If Jani Nyman and/or Berkly Catton make the opening night roster, they could contribute more than those they replace. A bounce-back year from Jared McCann, plus the impact of a new coaching staff, could also move the needle.

Right now, it looks like the Kraken will aim to re-create the four-line scoring magic from their 2022–23 playoff season. Improving in some of the areas mentioned could help them get closer to that level, but a lot of things will have to go right.

The post Data Dump: Seattle Kraken goal scoring over 2024-25 appeared first on Sound Of Hockey.

Source: https://soundofhockey.com/2025/07/28/data-dump-seattle-kraken-goal-scoring-over-2024-25/